There is a scene from the movie, “He’s Just Not That Into You,” where Jennifer Connelly’s character is asked by her husband, played by Bradley Cooper, to identify which flooring sample was wood and which was laminate. She incorrectly guesses, and Cooper explains how they look the same but one is cheaper. Connelly’s character still insists on the real wood, saying about the laminate, “I don’t like the way it’s pretending to look like wood. If your aren’t wood, don’t try to look like wood.” She continues, “This is a lie... just be upfront and tell people what you really are.” Click here to view scene: https://nyti.ms/1xhDgND
Whereas if you have seen the movie, you know Connelly’s character is referring to Cooper’s infidelity, it is also a good analogy for Native Advertising and is sound advice for how advertisers should approach it.
1 Comment
Every morning, just after my alarm has made its announcement that it is time to wake up, there is one single thought that draws me out from underneath my cozy blankets: coffee. I know that as long as I drag myself from my bed of bliss, and make my way downstairs to the kitchen, that I will soon be rewarded with a cup of piping hot nectar from the gods. Coffee is my morning motivation.
Have you seen them? They’re everywhere. Camped out in front of homes, sometimes in the dozens. Standing in the medians of the interstates, on street corners, lining the streets in some areas, and yes, even in front of businesses. What are they? Donald Trump and Hillary Clinton signs. Political freedom and the freedom of speech are just a few of the best things about this country, but taking a political stance as a company can be detrimental to your company’s brand.
We’ve all been there. Whether in between jobs or working towards landing our first one, we’ve all felt the pinch between unemployment and being employed. With fall around the corner and summer coming to an end, the hiring sector is hot with job offers, and if you're unemployed, the time is right to strike while the iron is hot. Getting a job can be difficult. It can seem like a race of the fittest where you have to know someone to even get an interview. But with these tips and tricks, you can earn that job position if your are willing to put in the effort.
There are so many rules to social media. So many tips on what to post, how to post, even where and when to post! It’s kind of a nightmare when you are first dipping your toes into the social media pond. I’ve boiled down the do’s and do not’s into 10 simple social media no-no’s to remember. As long as you avoid these social media mistakes, your platform should be golden.
This past Sunday was Father’s Day, and some big brands really left us with the feels with their social media tributes. How did your favorite brand celebrate Father’s Day and what can you learn from them for your own social media tactics?
Getting started with social media can seem impossible. There are so many questions to answer: What is your social media’s purpose? Who do you want to attract? And how will you attract them when you’re starting out with zero, zilch, nil followers? Then there’s content. What type? Can I share this or is it copyrighted? Will people even find this intriguing? To help figure out this muddle, I asked some amazing female marketers for their tips and ideas on how to “Woman Up” your marketing and social media efforts so that you can be a social media pro like they are. Because let’s be honest, we all know women do it better!
As a millennial, I have noticed a distinct uniqueness to my generation and what works, and what doesn’t work, on drawing us to buy a product. So much goes into our decision making. Is it at a fair price? A good product? A brand that I can trust? My generation has a personality of its own with a whole new set of marketing rules.
|
Author@littlemissmktg is a current marketing student at Northern Kentucky University. She loves all things branding and marketing and welcomes any comments or insights. Archives
January 2017
Categories |